Horror Film Festival

The Horror Film Festival is a three-day horror/thriller movie event held in local theatres in Sacramento, California. This campaign was developed to promote the festival and provide a glimpse of what’s in store for attending horror fans. Developing a cohesive branding system deriving from the initial poster design and producing physical artifacts to create a memorable experience. Being inspired by the dramatic pen strokes and intensive contrast from horror comics. The illustration on the poster is meant to give viewers a sense of tension, uncanny, and being terrified to attract them to a thrilling experience.