Horror Film Festival

The horror film festival campaign involved designing for a three-day movie event held in local theaters in Sacramento, California. Meant to attract horror movie fans from a local and broader range to attend this annual event. Going through a conceptual process in order to narrow down to the final design. This campaign is meant to showcase the terrifying characteristics of the event and attract a 17+ crowd. Developing a cohesive visual system that is derived from the initial poster design and creating different artifacts to help build anticipation as it leads to the event.