Gargantuan Gardens

Gargantuan Gardens is a fictional immersive kids park concept that incorporates learning opportunities and self-guided play. The concept of the park is the scenario of being shrunk down to the size of an ant, being surrounded by large overarching greenery and giant bugs. The branding had to reflect the lively and energetic feel of the park with a bright color scheme while incorporating symbolic elements that relate to the park. When expanding to the business system from the mark it had to evoke the same tone of the park. The goal of the brand is meant to capture and attract the minds of kids who love to explore and are eager to discover the world in a different perspective.